Takeluma is an invented writing system for representing speech sounds and the visceral responses they can evoke. Takeluma explores the complex relationships between speech, meaning, and writing. While modern linguistics suggests that the relationship between signifier and signified has no discernible pattern, poets and marketing experts alike know that the sounds of words can evoke images which elicit an emotional impact. The project explores the ways that speech sounds can give rise to a kinesthetic response. The Takeluma project comprises several animated and print works and a reactive installation.

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